Case studies
Measured outcomes, labelled honestly.
We report what happened, and we say exactly what each number is — reach, leads, conversion or retention — so you can judge it for what it is.
How we report
Views are not customers.
The trading industry is full of blurred numbers. Every metric on this site is tagged with what it measures, so you can judge it for what it is.
Reach
Views and impressions. Attention — not customers.
Audience
Followers gained. People who chose to keep watching.
Leads
Waitlist sign-ups or applications. Expressed interest — not purchases.
Conversion
The share of leads who became members. Interest turned into membership — not deposits or profit.
Retention
Members still active after a set period. Engagement over time — not trading results.
Volume
Change in trading activity over a stated period. Activity — not profit or member returns.
Revenue
Money actually earned by the business. Reported separately, only when it exists.
Partnerships
Your audience deserves better infrastructure.
We take on a limited number of partners at a time so every build gets senior attention. Tell us about your audience and what you want to build — we'll come back to you if there's a fit.